Old Sinner

The creative process began with a detailed hand-drawn sketch of Jacob Sinner, focusing on capturing the character, expression, and personality of the figure. The illustration was then redrawn and rebuilt as a vector artwork, with every line manually crafted and inspired by traditional cross-hatching techniques. This approach allowed the final artwork to preserve the authenticity and organic qualities of hand-drawn illustration while achieving the precision and flexibility required for different brand applications.

With the portrait established, the label was designed around the central crest, balancing typography, ornamentation, and composition to achieve a timeless heritage aesthetic. Victorian-inspired details were carefully integrated throughout the design to reinforce the premium character of the whiskey while maintaining a clear visual hierarchy. The same visual language was extended to the presentation box, where the crest, typography, and ornamental elements were adapted into a refined packaging design that complements the bottle and enhances the overall brand experience.

Additional brand assets were developed to further extend the identity beyond the label itself. A custom stamp was created for secondary applications, while a reconstructed signature of Jacob Sinner added a personal and authentic touch to the brand story. Together, these elements create a cohesive visual identity that can adapt across different brand applications while maintaining the heritage-inspired character of Old Sinner.